Your First Step into Digital Marketing: What It Is & How to Start

You see an ad online, get impressed by the way it is presented, and instantly feel like buying the product, that’s exactly where digital marketing comes into play. In today’s market, digital marketing has gained massive importance as brands try to reach the right audience at the right time with the right message.

If you are a beginner and want to step into the world of digital marketing, then you have landed in the right place. This article walks you through a complete introduction to digital marketing, what it is, why it matters, and how to get started with it in a simple and beginner-friendly way. Let’s get started.

What is Digital Marketing?

Digital marketing means doing marketing for a product or service using the Internet. Traditional methods like TV advertisement or newspaper promotions are outdated now and brands are opting for social media, websites, e-mail, search engine, short video etc. The concept is simple; understand what the user wants, show them at the right time that content, and get them to do something like clicking or buying the product.

Whether it's that catchy Instagram reel or the post you discovered on Google, or that reminder email about something you added to your cart, all that is digital marketing. It is a clever way that helps companies to stay in the loop with the customers for faster growth online.

Real-World Example of How Digital Marketing Works: You live with digital marketing more often than you think. For example, you search for “best running shoes” on Google. Shoe ads show up on Instagram, YouTube, and other shopping apps in minutes. Because brands use your search activity to advertise, you often see ads for things you are already searching for.

Different Types of Digital Marketing.

Digital marketing techniques help a business in reaching the right set of people online. Each type has its own purpose, tools, and advantages. Grasping these formats helps you figure out which area is of your interest and which skills you want to master first.

1. Affiliate Marketing

The affiliate marketing model is a type of performance-based digital marketing that involves promoting products and/or services from a business and receiving a commission when consumers purchase (or provide leads) by using that affiliate’s unique referral link to access the products or services. Advertisers use affiliate marketing to reach new customers without incurring any costs for advertising upfront, and also enable an opportunity for individuals (affiliates) to earn passive income by blogging about a product, posting videos about a product on YouTube, sharing photos on Instagram, and/or posting reviews of products on websites.

If you are looking to gain structured, step-by-step knowledge in this area, Pay2Rank offers affiliate marketing courses that will help you identify product or service opportunities, and develop and grow an income through commission-based sales.

2. Social Media Marketing

This covers the marketing of products and services through Instagram, Facebook, LinkedIn, YouTube, and Twitter, among others. It includes the creation of content, the storytelling of brands, the collaboration with influencers, the building of communities, and the running of social media ads. Brands when using social media platforms, they can have a deeper connection with all their consumers and create loyal customers to themselves.

If you want hands-on experience in creating and managing brand marketing campaigns on social media sites like, Instagram, Facebook and YouTube, then the Social Media Marketing course from Pay2Rank would be a perfect fit for you.

3. Pay-Per-Click Advertising (PPC)

With PPC, businesses can advertise on Google or social media by paying for the ads. You select your audience, allocate a budget, and only pay when someone clicks on the ad. It helps to get outcomes very fast, test new available concepts, and commonly applied for product launching, lead generation, and e-commerce sales.

Aspiring specialists in the fields of paid advertising and conversion rate optimisation can expand their skillset by taking Pay2Rank's Search Engine Marketing course, which teaches fundamental concepts of PPC advertising, Google Ads, and how to optimise PPC campaigns.

4. Content Marketing

Content marketing is all about giving value to the audience through blogs, videos, guides, reels, infographics, and podcasts. The objective is to educate or entertain people so that they unconsciously start trusting the brand. Quality content is very good in improving SEO, increasing engagement, and being a supporting aspect of social media strategies.

If you are looking to develop your ability to create strong content to help support your website's search engine optimisation to tell your brand story, then the Content Marketing course at Pay2Rank is where you will learn to develop topics, produce optimised content, and track and evaluate the performance of your content.

5. Email Marketing

Email marketing is a direct way of communicating with customers through newsletters, welcome emails, offers, and reminders. It has a major role in customer retention, providing information about new products, and personalized communication. Automated email sequences have made it easier for the companies to cultivate leads and boost repeat sales.

If you want to build and manage strong relationships with your customers through email, then the Email Marketing course from Pay2Rank can help you learn how to design, set up, and effectively manage your email marketing campaigns.

Career Scope in Digital Marketing

Digital marketing is a constantly growing area with a never-ending demand for skilled professionals. Digital marketing budgets are increasing and companies are looking for people who can handle the various aspects of digital marketing such as websites, social media, ads, and content as more and more businesses are going online. This situation is very favourable for beginners who are open to learning and using the digital tools and platforms.

Jobs and Salary Outlook in Digital Marketing

A variety of job roles are available in digital marketing, ranging from entry-level to managerial positions. Often, the freshers are hired as digital marketing executives, SEO specialists, social media assistants, or content writers. With experience, they get the possibility of moving to senior roles like digital marketing lead or campaign manager with greater perks and salaries. Digital channels are being utilized by almost all industries, hence, the skilled professionals can expect a good growth rate and a stable career.

Beginner-Level Salary Range for Different Types of Digital Marketing Jobs in India:

Job Type of Digital Marketing	Approximate Salary Range (Rupees)
Affiliate Marketing	₹22,000 – ₹45,000
Social Media Marketing	₹18,000 – ₹45,000
Pay-Per-Click (PPC) Ads	₹25,000 – ₹50,000
Content Marketing	₹18,000 – ₹40,000
Email Marketing	₹20,000 – ₹35,000

How You Can Become a Digital Marketer

The right skills and practical experience are the main requirements for starting a career in digital marketing. Online courses, workshops, or training programs will give you a good start by teaching you the basics of SEO, social media marketing, content marketing, and paid ads. Once you gain knowledge, start small with various small projects from other people. Examples include posting on social media pages for yourself and others, running marketing for friends' companies, internships, etc.

You will also need to make a simple portfolio showing your progress with examples of past projects, this could be posts, blogs, basic reports or results from a small marketing campaign.In addition, to support your success in the digital marketing industry as a career path, develop your communication skills, creative skills, collaborative skills, decision-making skills, and data comprehension skills. When combined together, your education and experience will prepare you to enter the digital marketing field with confidence.

Learn how to build your digital marketing skills with Pay2Rank

Digital marketing is the domain of the future, and it is very fast-moving with brands depending on the internet to attract the right customers. Learning the effectiveness of the various strategies and then consistently applying them will enable you to establish a solid and lucrative career in this field. Especially for beginners, picking the right course and the practical experience going with it is going to make a big difference in their skills and confidence.

Platforms like Pay2Rank provide a resource for students to put their learning into action by using their knowledge of digital marketing to work on real-world marketing projects and develop their skills through hands-on experience. By gaining this type of practical experience, students will have a stronger foundation on which to build their careers as digital marketers and will be better equipped to meet the demands of the digital marketing industry.